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    Series「Branding in the Age of Co-Creation」

    #Branding#Consulting#Marketing#Co-creation#Community#Startup#Sports Branding#Regional Branding#D2C Inc.#Retail#Innovation#Internet#Social media
    ポスト資本主義のブランディング〜価値と信用を支えるシステム
    Marketing
    2019/11/14

    Branding in a Post-Capitalist Era: What New Systems Support "Value" and "Trust"?

    As the internet society advances, we are now in an era demanding reflection on the values of society, culture, and humanity. How will branding and value co-creation evolve in a post-capitalist society? We spoke with Hiroto Kobayashi, Chief Vision Officer at Infobahn.

    Keisuke Konishi, Hiroto Kobayashi

    SeriesBranding in the Age of Co-Creation[11]
    ポスト資本主義のブランディング〜ウェブ3.0時代の価値共創〜
    Marketing
    2019/11/12

    Post-Capitalist Branding: Co-Creating Value in the Web 3.0 Era

    As discussions about the nature of post-capitalist societies gain traction and the internet society faces major turning points like the enactment of the GDPR (General Data Protection Regulation), what will become of branding and value co-creation? We spoke with Hiroto Kobayashi, Chief Vision Officer at Infobahn.

    Keisuke Konishi, Hiroto Kobayashi

    SeriesBranding in the Age of Co-Creation[11]
    価値共創を促す、組織ブランディングの未来
    Marketing
    2019/10/23

    The Future of Organizational Branding that Promotes Co-creation of Value: What is a Co-creation Platform Organization where Individuals Play the Leading Role?

    Keisuke Konishi, Masanori Fukada

    SeriesBranding in the Age of Co-Creation[11]
    イノベーションを加速する組織ブランディング
    Marketing
    2019/10/23

    Organizational Branding to Accelerate Innovation: Goodbye to Corporate Brand Management

    Keisuke Konishi, Masanori Fukada

    SeriesBranding in the Age of Co-Creation[11]
    進化するリテールブランディング
    Marketing
    2019/10/02

    Evolving Retail Branding ~ Experiential Value in the Digital Age and the Four Roles of Next-Generation Retail

    Keisuke Konishi

    SeriesBranding in the Age of Co-Creation[11]
    ダイレクトブランディングの未来
    Marketing
    2019/08/26

    The Future of Direct-to-Consumer Branding ~ The Rise of U.S. DTC Brands Signals a New Value Co-Creation Model

    Keisuke Konishi

    SeriesBranding in the Age of Co-Creation[11]
    進化する地域ブランディング
    Marketing
    2019/08/06

    Evolving Regional Branding ~ How to Realize a Wide-Area Destination

    Keisuke Konishi, Akihisa Fujita

    SeriesBranding in the Age of Co-Creation[11]
    スポーツのブランディング
    Marketing
    2019/07/23

    Sports Branding ~Why Sports Create Value for Regions and Japan

    Keisuke Konishi, Munehiko Harada

    SeriesBranding in the Age of Co-Creation[11]
    スタートアップのブランディング
    Marketing
    2019/07/09

    Startup Branding ~ The Key to Centripetal Force for Building a Platform

    Keisuke Konishi, Vincent Philippe

    SeriesBranding in the Age of Co-Creation[11]
    コミュニティーのブランディング
    Marketing
    2019/06/25

    Community Branding ~How to Ignite Passion in Co-Creation Communities

    Keisuke Konishi, Chisaki Hayashi

    SeriesBranding in the Age of Co-Creation[11]
    現代のブランディングを考える。
    Marketing
    2019/06/11

    Considering modern branding.

    Keisuke Konishi

    SeriesBranding in the Age of Co-Creation[11]

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