Branding in a Post-Capitalist Era: What New Systems Support "Value" and "Trust"?
As the internet society advances, we are now in an era demanding reflection on the values of society, culture, and humanity. How will branding and value co-creation evolve in a post-capitalist society? We spoke with Hiroto Kobayashi, Chief Vision Officer at Infobahn.
Keisuke Konishi, Hiroto Kobayashi
Branding in the Age of Co-Creation[11]