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    Series「Women's Audience Insights Special Feature」

    #Survey#Dentsu Inc. Media Innovation Lab#Female Audience Survey#Media
    女性のデジタルサービス利用に影響を与える「時代・年齢・世代」
    Marketing
    2020/04/21

    The "Era," "Age," and "Generation" Effects Influencing Women's Digital Service Usage

    Women are actively using PCs and smartphones to access various digital services, but what factors drive this usage? Drawing on cohort analysis concepts, we will examine this qualitatively by dividing the effects into three categories.

    Manabu Tachiki

    SeriesWomen's Audience Insights Special Feature[4]
    01世代～46世代、12の世代の女性の価値観とは？
    Marketing
    2020/04/14

    Generations 01 to 46: What are the values of women across these 12 generations?

    This study provides a detailed analysis of the values and tendencies of women from their late teens to their early seventies, broken down into five-year age groups.

    Manabu Tachiki

    SeriesWomen's Audience Insights Special Feature[4]
    「女性のデジタルサービス利用」の6個のクラスターとは？
    Marketing
    2020/04/07

    What are the 6 clusters of "Women's Digital Service Usage"?

    We will provide an overview of women's digital service usage while explaining the relationships between each service.

    Manabu Tachiki

    SeriesWomen's Audience Insights Special Feature[4]
    興味を持つコトバ、親近感を持つコトバ
    Marketing
    2020/03/31

    Words they find interesting, words they feel close to

    Dentsu Inc. Media Innovation Lab conducted a survey in November 2019 targeting women to gauge their level of interest and familiarity with recent buzzwords.

    Manabu Tachiki

    SeriesWomen's Audience Insights Special Feature[4]

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