Words they find interesting, words they feel close to

Performing correspondence analysis on this data allows us to list relationships (proximity) between items not visible in summary tables like Figure 3. Here, blue dots represent word items, red dots represent age group items, and green boxes enclose words belonging to the same cluster identified by hierarchical cluster analysis.

Within the distribution map in Figure 4, the close distance between <Vegetable Sommelier> and <Organic> indicates a strong relationship. This suggests these items reflect underlying female consciousness: "desiring a healthy lifestyle" and "maintaining a focus on beauty even as one ages."

Please note that for convenience, the distribution maps of different dimensions—age groups and words—are overlaid. Therefore, even if a specific age group and word appear close on the diagram, this does not necessarily indicate a correlation between them.

Correspondence Analysis: A method for visually grasping the relationships (proximity) between items in a cross-tabulation table composed of rows and columns. Items with high mutual relevance are positioned in the same direction relative to the origin.

What words do women feel a sense of familiarity with?

Next, regarding words that evoke familiarity, we primarily collected terms used among younger generations in recent years. The results showed that scores were predictably higher among teens and those in their 20s, indicating a strong tendency to feel familiarity with words likely used in daily communication like actual conversations and social media.

However, the word "yabai" scored relatively high even among older age groups. "Yabai" is used both positively and negatively, and while it's commonly used by men, its versatility means it's a word that even people in their 70s feel a sense of familiarity with.

While there are various theories, the origin of this word is said to be a secret code used in Edo-period prisons to warn fellow inmates that a guard was approaching. In the sense that it expresses a feeling of unease or agitation caused by some factor or stimulus, its meaning may be the same now as it was then.

Unit is %. Total of "Feel a strong sense of familiarity" and "Feel a slight sense of familiarity"

Correspondence analysis results for relatable words show that <Cavity Pose>,<Similar Look,Similar Outfit>, and <Suko> are closely related. This reflects the high relatability scores for each term among younger demographics.

<Cavity Pose> spread particularly among women because placing a hand on the cheek makes the face appear smaller. <Similar look, similar coordinate> reflects the desire to express intimacy by wearing the same fashion or coordinating outfits with one's boyfriend. <Suko> originated as a typo on NicoNico Douga, evolving from the word "suki" (like), and spread particularly among younger generations. Such linguistic expansion exists in every era, leading to the emergence of "sukosuko no suko" – meaning "especially like" among things one likes.