Series「DENTSU DESIRE DESIGN's Approach to Marketing Reconstruction Based on "Theory of Desire"」

Is "Scheduled Mindset" Holding Back Japanese Travel? What Defines Today's Travel Mindset?

Dentsu Inc. Desire Design (DDD) is an organization that develops solutions and disseminates information based on the relationship between consumption and desire. Based on the results of the 10th survey conducted in May 2025, DDD's Yasuaki Matsumoto interprets insights surrounding Japanese people's "travel."

Yasuaki Matsumoto

DENTSU DESIRE DESIGN's Approach to Marketing Reconstruction Based on "Theory of Desire"[25]

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