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Series「Comprehensive B2B Business Support from a Dentsu Group Team! B2B Initiative Launched」

#Sales #B2B #Digital Transformation #Marketing Automation #Internal Communication #DX #Marketing #Survey

2022/10/18

B2B Products: Are Potential Partners Narrowed Down Before Negotiations Even Begin!? Insights from a Survey of 4,500 Purchasing Decision Makers

Dentsu Inc. B2B Initiative conducts original research to understand the realities of B2B business from various perspectives and apply these insights to marketing. This time, we present survey results focusing on "purchasing decision-makers" who select products traded between companies.

Shosuke Yamamoto, Takumi Hirasaki, Yoshii Yu

Comprehensive B2B Business Support from a Dentsu Group Team! B2B Initiative Launched[3]

Marketing

2022/06/22

Is the organizational "passion" for that DX sufficient?

The Dentsu B2B Initiative, a cross-functional project within the Dentsu Group, shares what companies need to know when undertaking DX or implementing sales support and customer management systems.

Mineaki Inoue, Yuya Koyama

Comprehensive B2B Business Support from a Dentsu Group Team! B2B Initiative Launched[3]

Marketing

2021/08/24

Advancing the "Digital Sales Shift" in B2B Business

The digital transformation of sales for B2B businesses—the "digital sales shift." We explain the "new product development strategy" and "new market development strategy" essential for Japanese corporate growth, along with the core principles of DX that make them possible.

Toshinari Umeki

Comprehensive B2B Business Support from a Dentsu Group Team! B2B Initiative Launched[3]

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