What you should think about next if you're satisfied after generating 100 ideas
Ideas are everywhere, but simply generating them isn't enough—judgment is always necessary. So Yamamoto of Dentsu Consulting Inc. and Yuhei Imai of design firm kenma, known for creating hit products, discuss how to elevate idea generation into a valuable process.
Yamamoto Hajime, Yuhei Imai
Thinking with the Right Brain and Left Brain: The Future of Advertising Agencies and Consulting Firms[10]
