Where is Advertising Headed? ~Reflections Based on the Trends in Japan's Advertising Expenditures by Media Type~
This series introduces portions of the opening feature from Dentsu Inc. Media Innovation Lab's "Information Media White Paper 2023." This installment primarily focuses on internet advertising expenditure, which has achieved significant growth and transformation in a short period. It examines trends in advertising spending, shifts in its position relative to the four major media outlets, and the near-term future outlook for advertising.
Hasegawa So
Information Media White Paper 2023: What You Need to Know Now—The Past, Present, and Future of Media and Society[4]
