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Series「Information Media White Paper 2023: What You Need to Know Now—The Past, Present, and Future of Media and Society」

#Information Media White Paper #Media Lifestyle #COVID-19 #Consumer Survey #resident #Data Analysis #Japan's advertising expenditure #Internet advertising

2023/06/08

Where is Advertising Headed? ~Reflections Based on the Trends in Japan's Advertising Expenditures by Media Type~

This series introduces portions of the opening feature from Dentsu Inc. Media Innovation Lab's "Information Media White Paper 2023." This installment primarily focuses on internet advertising expenditure, which has achieved significant growth and transformation in a short period. It examines trends in advertising spending, shifts in its position relative to the four major media outlets, and the near-term future outlook for advertising.

Hasegawa So

Information Media White Paper 2023: What You Need to Know Now—The Past, Present, and Future of Media and Society[4]

Marketing

2023/04/27

Reading the Changes of the Times Through the History of "Japan's Advertising Expenditures"

This series introduces portions of the opening feature in the Dentsu Inc. Media Innovation Lab edition of the "Information Media White Paper 2023." This article, based on the feature "Japan's Advertising Expenditures: Reflecting on 75 Years," examines how postwar Japan's advertising spending has been influenced by economic and social conditions.

Hasegawa So

Information Media White Paper 2023: What You Need to Know Now—The Past, Present, and Future of Media and Society[4]

Marketing

2023/03/30

Significant Differences in "Sleep" and "Outings"! How Did People's Daily Activity Time Change Before and After the Pandemic?

This series introduces portions of the opening feature from the "Information Media White Paper 2023" compiled by Dentsu Inc. Media Innovation Lab. This installment examines changes in people's lives before and after the COVID-19 pandemic, focusing on the distribution of time spent on daily activities within representative clusters. This analysis is based on 11 clusters extracted through social sequence analysis.

Mariko Morishita

Information Media White Paper 2023: What You Need to Know Now—The Past, Present, and Future of Media and Society[4]

Marketing

2023/03/14

Remote work models surge to over 5 times pre-pandemic levels! Changes seen across 11 lifestyle types

This series introduces selected features from the Dentsu Inc. Media Innovation Lab's "Information Media White Paper 2023." The first installment, based on the opening feature "Changes in Daily Life Before and After the Pandemic: Insights from Social Sequence Analysis," examines how people's lifestyles have changed due to the pandemic.

Mariko Morishita

Information Media White Paper 2023: What You Need to Know Now—The Past, Present, and Future of Media and Society[4]

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