Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

Series「Cashless Insights 2024: Japan's Latest Cashless Trends from Both Consumers and Retailers」

#Digital #Consumer Awareness Survey #Cashless payment

2024/10/24

Is "Convenient to Use" Enough? The Reality of Cashless Adoption by Small and Medium-Sized Businesses

The "Cashless Awareness Survey for Consumers," conducted in November 2023, aimed to clarify the current state of cashless payments and identify challenges in promoting their adoption. This article focuses on the survey results regarding the cashless adoption status of small and medium-sized businesses. It also examines shop owners' own cashless usage patterns to explore hints for promoting cashless payments.

Yoshitomi Sairyo

Cashless Insights 2024: Japan's Latest Cashless Trends from Both Consumers and Retailers[3]

Marketing

2024/09/25

Over 60% Want to Use Points for Investment! The Relationship Between Cashless Payments and Asset Management Revealed by the Latest Survey

The Dentsu Inc. Cashless Project conducted its sixth "Cashless Awareness Survey of Consumers" in November 2023. Based on the survey results, this article examines cashless users' attitudes toward savings and points, their level of interest in investment, as well as cashless usage patterns by store type and promotion strategies.

Yoshitomi Sairyo

Cashless Insights 2024: Japan's Latest Cashless Trends from Both Consumers and Retailers[3]

Marketing

2024/09/10

"Over 60% Cashless" Reaches About 80%! Clarifying Usage Frequency Reveals the True State of Payment Practices

The Dentsu Inc. Cashless Project, a team at Dentsu Inc. providing marketing strategy support in the payment sector, conducted its sixth "Cashless Awareness Survey" in November 2023. It examines the realities of consumers and explores the core challenges to address for Japan to become a cashless leader.

Yoshitomi Sairyo

Cashless Insights 2024: Japan's Latest Cashless Trends from Both Consumers and Retailers[3]

Most Liked Articles

No most liked articles