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Series「Events Can Contribute to BX! —Dentsu Live Inc.: Pioneering the Future with Expertise and Creativity」

#Event #Dentsu Live Inc.#BX #Coworking Space #AI

2026/06/15

"Emotion LABO" Launches! Scientifically Researching "Experiences That Move People" and Aiming to Build an "Emotional Economy"

Established in February 2026, “Emotion LABO” is a “business creation organization” dedicated to scientifically researching experiences that move people’s hearts, quantitatively measuring the effects and value of real-world experiences—which are often said to be difficult to visualize—and developing and deploying the results as business ventures. We spoke with Kenichi Nakatsuji, who oversees Emotion LABO, about the research and the future it will help realize.

Kenichi Nakatsuji

Events Can Contribute to BX! —Dentsu Live Inc.: Pioneering the Future with Expertise and Creativity [4/4]

Creating Experiences at Dentsu Live Inc.: Generating Both Economic and Social Value—"Kids Park ASONIWA"

Customer Experience

2026/03/26

Creating Experiences at Dentsu Live Inc.: Generating Both Economic and Social Value—"Kids Park ASONIWA"

Yuki Nagakawa of the Next Business Development Department will explain Dentsu Live Inc.’s approach to experience design—which aims to transform event spaces from mere “temporary promotions” into venues that simultaneously generate economic and social value—using the “Kids Park ASONIWA” at Kamei Hotel Aso in Kumamoto Prefecture as a case study.

Hiroki Nagakawa

Events Can Contribute to BX! —Dentsu Live Inc.: Pioneering the Future with Expertise and Creativity [3/4]

What is Dentsu Live Inc.'s "Experience Design" as seen in the innovation hub "Shibusawa MIX"?

Management/Business

2025/11/04

What is Dentsu Live Inc.'s "Experience Design" as seen in the innovation hub "Shibusawa MIX"?

Taichi Wakayama of the Experience Design Department explains Dentsu Live Inc.'s "experience design," born from the fusion of events and space businesses, using the example of Saitama Prefecture's innovation hub, "Shibusawa MIX."

Taichi Wakayama

Events Can Contribute to BX! —Dentsu Live Inc.: Pioneering the Future with Expertise and Creativity [2/4]

Marketing

2025/08/05

What is Dentsu Live Inc.'s "Experience Design" that leads to BX?

This series covers Dentsu Live Inc.'s "Business Transformation (BX) Utilizing Experience Design." This installment features Mineko Hotta, Head of Circular Economy, who shares insights from a proof-of-concept experiment for a resource circulation platform she spearheaded.

Hotta Mineko

Events Can Contribute to BX! —Dentsu Live Inc.: Pioneering the Future with Expertise and Creativity [1/4]

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