Series「Events Can Contribute to BX! —Dentsu Live Inc.: Pioneering the Future with Expertise and Creativity」

Creating Experiences at Dentsu Live Inc.: Generating Both Economic and Social Value—"Kids Park ASONIWA"

Yuki Nagakawa of the Next Business Development Department will explain Dentsu Live Inc.’s approach to experience design—which aims to transform event spaces from mere “temporary promotions” into venues that simultaneously generate economic and social value—using the “Kids Park ASONIWA” at Kamei Hotel Aso in Kumamoto Prefecture as a case study.

Hiroki Nagakawa

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