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Series「Advanced TV Lab: Evolving Planning and Effectiveness Measurement Systems」

2025/10/27

Is it true that "too much wasteful spending on non-targets" is happening? Rethinking the value of TV commercials.

Dentsu Inc. media planner Wataru Kuboya will explain how to leverage TV commercials considering "market fluidity," supported by data.

Kō Kuboya

Advanced TV Lab: Evolving Planning and Effectiveness Measurement Systems[3]

Marketing

2025/10/14

Why are TV commercials effective for mid-to-long-term business growth?

How should television be utilized for mid-to-long-term business growth strategies? Dentsu Inc. media planner Hiroshi Yamazaki will explain using real-world examples.

Hiroshi Yamazaki

Advanced TV Lab: Evolving Planning and Effectiveness Measurement Systems[3]

Marketing

2025/09/24

What is the significance of running TV commercials today? Three media planners reconsider.

Three media planners from Dentsu Inc., working directly with advertisers on the front lines, will re-examine "the significance of placing TV commercials now."

Rina Akino, Kō Kuboya, Hiroshi Yamazaki, Shunsuke Yoshioka

Advanced TV Lab: Evolving Planning and Effectiveness Measurement Systems[3]

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