Series「Hints for Japanese Clients Entering New Overseas Markets」

Vietnam: A Nation of Remarkable Economic Growth. Hints for Japanese Food Manufacturers Entering the Market

This series introduces regional market characteristics and insights for Japanese companies entering new markets through the perspectives of global expatriates leading business in various locations. For the first installment, we spoke with Yasushi Shinbo of Dentsu Inc. Vietnam about the potential of the Vietnamese market and key points for Japanese companies entering it, focusing on the case study of Nisshin Seifun Werna's market entry.

Yasufumi Shinpo

Hints for Japanese Clients Entering New Overseas Markets[1]

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