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Series「Fact-Based "Attractiveness Branding Model Ver.3"」

#Branding #PR #Brand #Effectiveness measurement

2026/04/07

Key Branding Perspectives to Keep in Mind ─ Economic Value, Social Value, Brand Value ─

The Corporate Public Relations Strategy Research Institute (within PR Consulting Dentsu Inc.) conducted the "Brand Appeal Survey," designed based on the "Brand Appeal Branding Model Ver. 3" (click here for details). This survey examined what kinds of corporate activities and facts (facts) consumers find appealing, and how...

Shohei Suetsugu

Fact-Based "Attractiveness Branding Model Ver.3" [3/3]

The appeal demanded varies by industry! What should companies communicate now?

Marketing

2026/01/28

The appeal demanded varies by industry! What should companies communicate now?

The "Attractiveness Brand Survey" analyzes what corporate activities and facts consumers find appealing and how these are communicated. This survey utilizes the "Attractiveness Branding..." methodology developed by the Corporate Communications Strategy Institute (within PR Consulting Dentsu Inc.).

Shohei Suetsugu

Fact-Based "Attractiveness Branding Model Ver.3" [2/3]

What are the facts about companies that consumers find attractive, as revealed by new metrics?

Insights/Research

2025/12/05

What are the facts about companies that consumers find attractive, as revealed by new metrics?

The "Attractiveness Brand Survey" analyzes what corporate activities and facts consumers find appealing and how these messages are perceived. This survey utilizes the "Attractiveness Branding Model" developed by the Corporate Communications Strategy Institute (within PR Consulting Dentsu Inc.).

Shohei Suetsugu

Fact-Based "Attractiveness Branding Model Ver.3" [1/3]

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