Series「Fact-Based "Attractiveness Branding Model Ver.3"」

What are the facts about companies that consumers find attractive, as revealed by new metrics?

The "Attractiveness Brand Survey" analyzes what corporate activities and facts consumers find appealing and how these messages are perceived. This survey utilizes the "Attractiveness Branding Model" developed by the Corporate Communications Strategy Institute (within PR Consulting Dentsu Inc.).

Shohei Suetsugu

Fact-Based "Attractiveness Branding Model Ver.3"[1]

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