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Series「The Dentsu Inc. Healthcare Team's Perspective on Consumers' True Feelings」

2026/01/20

Over 60% of Consumers Have "Low" Health Awareness!? 8 New Healthcare Clusters

In Part 1 of this series, we introduced differing health awareness by age group and unexpected findings. This time, we explore concrete hints from the perspective of Dentsu Inc. Healthcare Team's original cluster analysis: "What type of person responds to what approach to trigger health behaviors?"

Jiang Wanqing

The Dentsu Inc. Healthcare Team's Perspective on Consumers' True Feelings [2/2]

Are those in their 70s enthusiastic about health tech!? The reality of health awareness revealed by the 10,000-person survey

Marketing

2026/01/13

Are those in their 70s enthusiastic about health tech!? The reality of health awareness revealed by the 10,000-person survey

Whether at work or in private life, we often express the level of someone's attitude toward health and beauty, saying things like "This product targets people with lower health awareness" or "Ms./Mr. ●● has high health (beauty) awareness." While this is very convenient for roughly grasping a person's profile, it...

Takizawa Naho

The Dentsu Inc. Healthcare Team's Perspective on Consumers' True Feelings [1/2]

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