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Series「The Dentsu Inc. Healthcare Team's Perspective on Consumers' True Feelings」

2026/07/22

“Emotions” and “Contradictions” Discovered Through Dialogue with Healthcare AI Personas

In the second installment of this series, we utilized Dentsu Inc. Healthcare Team’s “Wellness 10,000 Survey” (see survey overview here) to introduce the characteristics of eight consumer types grouped based on their health awareness and health behaviors. Cluster analysis allows people to imagine, “Which type am I?” or “...

Takizawa Naho, Jiang Wanqing

The Dentsu Inc. Healthcare Team's Perspective on Consumers' True Feelings [3/3]

Over 60% of Consumers Have "Low" Health Awareness!? 8 New Healthcare Clusters

Social issue

2026/01/20

Over 60% of Consumers Have "Low" Health Awareness!? 8 New Healthcare Clusters

In Part 1 of this series, we introduced differing health awareness by age group and unexpected findings. This time, we explore concrete hints from the perspective of Dentsu Inc. Healthcare Team's original cluster analysis: "What type of person responds to what approach to trigger health behaviors?"

Jiang Wanqing

The Dentsu Inc. Healthcare Team's Perspective on Consumers' True Feelings [2/3]

Are those in their 70s enthusiastic about health tech!? The reality of health awareness revealed by the 10,000-person survey

Marketing

2026/01/13

Are those in their 70s enthusiastic about health tech!? The reality of health awareness revealed by the 10,000-person survey

Whether at work or in private life, we often express the level of someone's attitude toward health and beauty, saying things like "This product targets people with lower health awareness" or "Ms./Mr. ●● has high health (beauty) awareness." While this is very convenient for roughly grasping a person's profile, it...

Takizawa Naho

The Dentsu Inc. Healthcare Team's Perspective on Consumers' True Feelings [1/3]

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