Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

Series「The Power of Co-Creation to Revolutionize Disaster Preparedness—A Sendai-Based Project Shaping the World's Future—」

#Innovation #Co-creation #Disaster Prevention

2026/05/11

What is this new mechanism for driving the regional economy, starting with disaster prevention?

Ten organizations, including Tokio Marine & Nichido and The 77 Bank—which have signed comprehensive partnership agreements with Sendai City—are participating in “Xross Innovation BOSAI.” Dentsu Inc., together with Sendai City and Tokio Marine & Nichido, is responsible for the consortium’s operational management. With Sendai City taking the lead, Tokio Marine & Nichido and...

Kyoko Suzuki, Masato Hayasaka, Asami Azuma, Miura Teruhiko

The Power of Co-Creation to Revolutionize Disaster Preparedness—A Sendai-Based Project Shaping the World's Future— [2/2]

Sendai City's Vision for the Future of Global Disaster Prevention

Social issue

2026/03/11

Sendai City's Vision for the Future of Global Disaster Prevention

The operational management of "Xross Innovation BOSAI" is handled by Sendai City, Tokio Marine & Nichido Fire Insurance, and the Dentsu Group. On August 28, 2025, Sendai City took the lead, joining hands with Tokio Marine & Nichido and the Dentsu Group to launch "Xross Innovation BOSAI"...

Takashi Kamikura, Teruhisa Yagisawa, Miura Teruhiko, Naonori Shibuya, Yukino Sumida

The Power of Co-Creation to Revolutionize Disaster Preparedness—A Sendai-Based Project Shaping the World's Future— [1/2]

Most Liked Articles

No most liked articles