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Series「Leveraging Business and Music in Management」

#Branding #Content #Purpose #Entertainment

2026/03/24

Turning a few seconds of brand equity into excitement. Instant Entertainment: “Sound Logo Karaoke AWARD”

Sound Logo Karaoke became a major talking point immediately after its launch, featuring on social media and TV programs. In our previous article, we introduced the background behind the development of the Sound Logo Karaoke AWARD from the perspective of “instant entertainment.” This time, we’ll explore this unprecedented collection of “ultra-short karaoke” songs...

Kohei Morimoto, Eguchi Rumi

Leveraging Business and Music in Management [2/2]

Marketing

2025/08/04

JOYSOUND × Dentsu Inc.: “Instant Entertainment” that drives corporate purpose through sound logos

JOYSOUND (XING) and Dentsu Inc. are launching a new initiative to leverage “Sound Logo Karaoke” as a corporate purpose-driven action. Having collaborated on various content development projects—including advertising experience development, partnerships with startups, and corporate anthem initiatives—why are these two companies focusing on sound logos now? What value do sound logos hold for companies and organizations? Project members discuss these topics.

Katsuya Teramoto, Hiroko Fukui, Kahō Murase, Kohei Morimoto, Eguchi Rumi, Sasagawa Makoto, Masuda Kento

Leveraging Business and Music in Management [1/2]

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