JOYSOUND × Dentsu Inc.: “Instant Entertainment” that drives corporate purpose through sound logos
JOYSOUND (XING) and Dentsu Inc. are launching a new initiative to leverage “Sound Logo Karaoke” as a corporate purpose-driven action. Having collaborated on various content development projects—including advertising experience development, partnerships with startups, and corporate anthem initiatives—why are these two companies focusing on sound logos now? What value do sound logos hold for companies and organizations? Project members discuss these topics.
Katsuya Teramoto, Hiroko Fukui, Kahō Murase, Kohei Morimoto, Eguchi Rumi, Sasagawa Makoto, Masuda Kento
Leveraging Business and Music in Management [1/1]
