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    What's the current state of digital marketing?

    #Big Data#Digital Marketing#Digital advertising#Personal Information#STADIA#Data Business#Data Clean Room#DX

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    Catch the "Signs"! Aiful's Digital Marketing
    Digital/Technology
    2026/01/30

    Catch the "Signs"! Aiful's Digital Marketing

    From left: Dentsu Inc.'s Ogata Shinshi, Aiful's Okada Shunpei Aiful, a non-bank lender that pioneered DX within the industry and achieved significant business growth. Upholding principles like "expanding customers' life choices" and "eliminating negative emotions from society," the company consistently addresses consumers' "funding needs" appropriately...

    Shunpei Okada, Shinji Ogata

    SeriesNot just advertising! Dentsu Inc. professionals who run alongside companies and businesses
    "Persona" Transforms Marketing: The Future Envisioned by dentsu persona hub 2.0
    Marketing
    2026/01/07

    "Persona" Transforms Marketing: The Future Envisioned by dentsu persona hub 2.0

    Persona targeting, a method gaining demand for enhancing targeting precision in ad delivery and marketing initiatives, involves analyzing target audience interests and preferences in advance using diverse data sets that do not rely on cookies or personal information...

    Ryo Aoki, Ryutaro Okumura, Azusa Sudo

    SeriesLet's build personas in the cookie-less era.
    Television Marketing for J.League Advancement and "STADIA360" Supporting Data Analysis
    Marketing
    2025/12/01

    Television Marketing for J.League Advancement and "STADIA360" Supporting Data Analysis

    We heard about the J.League's focus on TV marketing and "STADIA360," the platform supporting its data analysis.

    Nobunori Itagaki, Gen Hara

    超進化する動画生成AIは、SNS動画施策をどう変える？
    Marketing
    2025/10/27

    The Impact of Google Veo 3: How Will Super-Evolved Video Generation AI Transform SNS Video Strategies?

    Video generation AI is rapidly evolving and making a significant impact in advertising and marketing. Using Google's video generation AI model "Google Veo 3" as an example, Dentsu Inc.'s Toshihiro Iyoda and Sohei Mochihara, along with Google's Randy Han, discussed the potential applications of video generation AI in the marketing domain.

    Toshihiro Iyoda, Sohei Mochihara, Randy Han

    BIMって何？建設DXで世界へ挑むスタートアップの戦い方
    Management/Business
    2025/08/20

    What is BIM? How a Japanese Startup Takes on the World with Construction DX

    ONESTRUCTION Inc., a Japan-born startup challenging industry transformation with international standardization as its weapon. What is its strategy for confronting the construction industry's structural challenges head-on and elevating construction DX to a "management agenda"?

    Nishioka Oh, Sasagawa Makoto

    SeriesPeople who bring NEXT and NEW to society. Seed Growth Team
    「ストラテジックフォーサイト」で未来のビジョンを現実に
    Digital/Technology
    2025/07/24

    Turn future visions into reality with "Strategic Foresight"

    "Strategic foresight" means creating an organization's forward-looking perspective based on sufficient information. There is no need to fear the future. By adopting a forward-looking perspective, we can shape a future that fits our circumstances.

    frog

    SeriesThe Present and Future of Design and Innovation by frog
    企業の成長シナリオ作成のカギは潜在リスクの可視化
    Management/Business
    2025/07/03

    Supporting the Enhancement of a Company's Fundamental Value: What is the Human Capital Disclosure Diagnostic Tool "Rojinpan"? (Part 2)

    The Human Capital Disclosure Diagnostic Tool "Rojinban" analyzes based on ISO 30414 (Guidelines for Disclosure of Information on Human Capital) published by the International Organization for Standardization (ISO). Mr. Nakayama and Mr. Higashi of DENTSU SOKEN INC., who provide this tool, express their hope that it will be utilized by all companies, regardless of size.

    Yukio Nakayama, Shungo Higashi

    経営状況を総合的に診断する企業版人間ドックって？
    Management/Business
    2025/07/01

    Supporting the Enhancement of a Company's Core Value: What is the Human Capital Disclosure Diagnostic Tool "Rojinban"? (Part 1)

    The human capital disclosure diagnostic tool "Rojinban" was launched as mandatory disclosure of human capital information in securities reports became required starting with the fiscal year ending March 2023, and the importance of human capital management has increased, particularly among listed companies. Mr. Nakayama and Mr. Higashi of DENTSU SOKEN INC., who are in charge of the tool, cited recruitment, turnover, and successor development as risks and challenges faced by Japanese companies.

    Yukio Nakayama, Shungo Higashi

    ABEMAで配信したコンテクスチュアルオーバーレイ広告とは？
    Marketing
    2025/06/26

    Japan's first! What are the "Contextual Overlay Ads" delivered on ABEMA?

    Contextual overlay ads, a type of "contextual targeting advertising," are an advertising technique that analyzes program footage and displays ads matching the scene's "context" within the video frame. What were the results of the PoC conducted on ABEMA?

    Ryūichi Ayase, Hirotsugu Doi, Nobuyuki Onodera, Mizuki Nakamura

    SeriesThe New Wave in Digital Advertising. Branding with Contextual Advertising!
    よりよい生活をサポートするデータ活用の在り方
    Digital/Technology
    2025/06/24

    Leveraging lifestyle behavior data to achieve better living. The current state of the smart home project "HAUS UPDATA" (Part 2)

    The smart home project "HAUS UPDATA," a collaborative venture between Dentsu Inc. and Nippon Steel & Sumitomo Metal Real Estate, conducted its first proof-of-concept in 2024. Ahead of the second proof-of-concept planned for summer 2025, Dentsu Inc.'s Tanaka and Tamura, along with Dentsu Digital Inc.'s Takai, discussed data analysis methods and AI chatbot development.

    Yuto Tamura, Erina Tanaka, Mayuko Takai

    モビリティサービスとWeb3時代におけるデータのゆくえ
    Marketing
    2025/06/03

    Will Cars Become Infrastructure? The Future of Mobility Services and the Fate of Data in the Web3 Era

    As the automotive industry advances toward "digitalization and service-oriented transformation," what future does Toyota Blockchain Lab envision? We spoke with Ryuhei Kishimoto of Toyota Blockchain Lab about the future of the automotive industry and the transformation brought by Web3 and blockchain.

    Ryuhei Kishimoto, Shintaro Takamatsu

    SeriesBig Data Utilization Methods for Seizing Business Opportunities
    広告効果を“行動”で測る。人流データを活用したBMWの挑戦
    Marketing
    2025/05/20

    Measuring advertising effectiveness through "action." BMW's challenge utilizing human flow data.

    To coincide with the launch of the BMW 5 Series Touring, BMW Japan, unerry, and Dentsu Inc. collaborated on an advertising initiative. Using "human flow" data as the core, they organically integrated TV commercials, digital ads, and DOOH. This established a system to visualize the actual actions of those exposed to the ads and drive them to visit dealerships.

    Tomoko Inoue, Satoshi Ichi, Hitoshi Sakata

    これから始まる本当のDX！カギとなるのはゲーミフィケーション
    Marketing
    2025/04/23

    The True DX Begins Now! The Key is "Gamification"

    The approach of applying the immersive power of games to non-game fields is called "gamification." Precisely because modern society is overflowing with challenges that cannot be solved by conventional methods, the "power of games" is now gaining attention as a means to solve problems.

    Masato Ito

    スマートホームの可能性って？
    Digital/Technology
    2025/04/18

    Using Lifestyle Data to Achieve Better Living: The Current Status of the Smart Home Project "HAUS UPDATA" (Part 1)

    Nippon Steel Kowa Real Estate and Dentsu Inc. have jointly launched the smart home project "HAUS UPDATA" to support updates for a better life. Together with companies participating in the first phase of the proof-of-concept project, we discussed the findings from the proof-of-concept and the utilization of diverse lifestyle behavior data.

    Shinji Hatanaka, Motoki Tanimura, Emiko Hashimoto, Erina Tanaka

    患者さんに寄り添った治療体験とは
    Digital/Technology
    2025/03/28

    From DX to XD: The "Treatment Experience Enhancement Ecosystem" That Returns to Fundamentals to Transform Healthcare and Life Sciences (Part 2)

    The CX-driven approach is gaining increasing importance in the healthcare and life sciences industry. Dentsu Digital Inc.'s integrated medical solution, "DDMEX," conducts workshops to cultivate a CX mindset among pharmaceutical company sales representatives. Representatives from dentsu health Japan Inc. and Dentsu Digital Inc. discuss the program's overview and future prospects.

    Seiji Mizuta, Munehiko Tosaka, Ai Hirayama

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