Akira Amano's "The Evolution of SNS: The Future of a Society Connected by 'Likes'" Now Available
Akira Amano, Senior Researcher at Dentsu Inc. Media Innovation Lab, published his book " The Evolution of SNS: The Future of a Society Connected by 'Likes'" (East Shinsho) on October 10.
SNS has dramatically changed society in just over 15 years since its birth. Mixi, Facebook, Twitter, Instagram, LINE, Snapchat, TikTok... Even among those who were once deeply immersed, almost like addicts, there are probably some who, at some point, started to feel they couldn't quite keep up anymore.
In this book, media researcher Akira Amano traces SNS's evolution from its precursors like 2channel, email newsletters, and blogs. He examines the dizzying changes from personal pages to timelines, and the shift toward sharing experiences through images and videos. Amano delves into the underlying societal desires for recognition and the psychology of sharing that drive this diversity.
Amano states, "The strength of SNS lies in its fundamentally bottom-up nature. This allows anyone to connect freely and utilize it as technology for themselves. As a user, I hope it continues to be a space where we can feel that strength."
[Main Contents]
The Current State of SNS / Facebook and Twitter, "The SNS," are more about "chirping" than "tweeting"
SNS Dawn: From Web Surfing to "Googling," and "Like!" as Innovation
The SNS Expansion Era: The "Smartphone Shift" Changed Service Hegemony, Instagram and the Inseparable Relationship with "Visual Appeal"
The SNS Consolidation Era: What Are People Sharing on SNS? The Credibility of Traditional Media vs. the Trustworthiness of Influencers
The Future of SNS/Has SNS Reached Saturation and Homogenization? AR Expands Connections on SNS
【Author Profile】
Akira Amano
Born in 1986. Graduated from Hitotsubashi University's Faculty of Social Sciences. Completed a Master's program at the University of Tokyo's Interdisciplinary Information Studies. Principal Researcher at Dentsu Inc. Media Innovation Lab. Specializes in research, writing, and consulting on young people's media behavior and SNS trends. Extensive experience as a commentator on economic programs and as a speaker at various events. Author of "The Psychology of Sharing: 7 Perspectives for Understanding the SNS Information Environment" and other works.
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