"Feelable" signage debuts in Roppongi!

The digital signage developed by Dentsu Inc.'s OOH Division for the platform of Toei Oedo Line's Roppongi Station (commonly known as the "Roppongi Platform Vision").
Two proof-of-concept trials will be conducted ahead of its full operation starting May 26.

● Signage that "senses" you!

P&G's hair care brand "PANTENE" implemented a project where artist chay, featured within the signage, notices passersby and turns to look at them.

Over 100 different images and messages displayed aim to uplift visitors.

 

Project Overview: P&G "PANTENE" Eye Contact Signage
Implementation Dates: Monday, May 19, 2014 - Sunday, May 25, 2014 (First train to last train)
Location: Roppongi Station, Toei Oedo Line
　　　　　　　　 May 19 (Mon) - May 21 (Wed)
　　　　　　　 　Implemented on one digital signage panel each on Platforms 1 and 2
　　　　　　　　 May 22 (Thu) - May 25 (Sun)
　　　　　　　 　Implemented on two digital signage displays on Platform 1 only

 

●Signage that lets you "feel" the train!

To coincide with the release of its July issue, Shogakukan's magazine "CanCam" launched Japan's first train-linked digital signage campaign.

As if the wind from an approaching train had just arrived, the hair and skirt of CanCam exclusive model Mizuki Yamamoto begin to flutter one after another across the 8 digital displays.

 

Project Overview: Shogakukan "CanCam" Train-Synchronized Digital Signage
Implementation Dates: Friday, May 23, 2014 - Sunday, May 25, 2014 (First train to last train)
Location: Roppongi Station, Toei Oedo Line
　　　　　　　　 Implemented on 8 digital signage panels on Platform 2

 

●A New Relationship Between Media and Creativity

George Sugi, Creative Director of "_ (UNDER_BAR)", the cross-group virtual organization within the Dentsu Group that realized this project, commented on the proof-of-concept: "As a team planning and developing services and platforms that fuse digital and analog, it's meaningful to be able to pioneer new forms and expressions of digital signage globally. We want to continue pursuing this."

What will you "feel" during this limited-time proof-of-concept?