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The World Marketing Summit Japan 2014 will be held in Tokyo for the first time.
The World Marketing Summit Japan Council held a press conference on May 26 at Arcadia Ichigaya in Chiyoda Ward, Tokyo. They announced the "World Marketing Summit (WMS) Japan 2014," an international marketing conference for 1,000 participants, will be held on September 24 and 25 at the Grand Prince Hotel New Takanawa in Tokyo. This marks the first time the event will be held in Tokyo.
WMS was founded in 2010 by Professor Philip Kotler of Northwestern University's Kellogg School of Management, known as the "Father of Modern Marketing." Under the theme "Marketing in a New Reality," it brings together international organizations, governments, businesses, and researchers from around the world to address sustainable solutions for societal challenges from a marketing perspective. It holds a vision to evolve marketing globally from a mere corporate management tool into a corporate strategy excelling in social responsibility. In 2013, it was held in Kuala Lumpur, Malaysia, attracting over 4,000 participants.
WMS Japan features over twenty leading marketing experts as lecturers, including Professor Kotler; Professor Emeritus David Aaker of UC Berkeley's Haas School of Business; Al Ries and Laura Ries, co-founders of Ries & Ries; and Professor Emeritus Don Schultz of Northwestern University's Kellogg School of Management. They will address the theme "New Marketing Paradigms in the Digital Age." The event also invited leading Japanese executives and marketing scholars to discuss leveraging marketing to drive social and economic development. The Japan Marketing Association serves as the organizer, with IMD Business School in Switzerland and Waseda University Business School acting as knowledge partners.
At the launch event, Professor Kotler sent a video message inviting participation:
"The purpose of WMS is to elevate marketing from a corporate department function to a strategic force for building a better society. It brings together the best minds from business, non-profit organizations, and government agencies. We believe innovation and marketing are the two essential elements that drive market growth. In the latter half of the 20th century, Japan was a master marketer, providing the world with low-cost, high-quality products. There was a winning formula. By pursuing innovation and marketing, Japan can once again become a master marketer. Today, Japan holds the potential for further growth. Join WMS and learn new ideas in essential innovation and marketing to make this world a better place for future generations."
For details and registration for WMS Japan, visit the official website:
http://www.worldmarketingsummit.jp/
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"World Marketing Summit Japan 2014" Held for the First Time in Tokyo with 2,500 Attendees[2014.09.29]
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