Supporting "Television × Crowdfunding" Platform by Dentsu Inc. and Hiroshima Television "Television de Funding Hiroshima"

Dentsu Inc. supports " Telebi de Funding Hiroshima," a crowdfunding platform project linked to Japan's first terrestrial broadcast by Hiroshima Television.

"Telebi de Funding Hiroshima" was established within the mall-type crowdfunding site "GREEN FUNDING" and, in collaboration with One More, which operates the site, will embark on a project to develop various content such as programs, events, and music using crowdfunding together with viewers.
In recent years, due to factors such as the deterioration of the corporate sponsorship environment, it has become difficult for local TV stations, which have been supported as media for the community, to take on major challenges and develop. As people's lifestyles change, it is becoming increasingly important to provide content that viewers truly want.

Against this backdrop, Hiroshima Television has established the concept of the "Television Funding Hiroshima" site as "Co-creating exciting content from Hiroshima that is only possible because we are a television station." By making maximum use of its network in the Hiroshima region, it aims to revitalize the area by developing the site into a platform with high content quality and a lineup of attractive projects.

As the first project, the production of " Heartbeat Symphony," healing music utilizing mothers' heartbeats as drum sounds, has been decided. The second project, "Let's Support the Peace Nighter in Red T-Shirts! Project," is scheduled for August 28th, encouraging fans to wear red T-shirts to support the Hiroshima Toyo Carp vs. Tokyo Yakult Swallows game. New content will be developed related to Hiroshima TV's long-running parenting support initiative "Sukoyaka Campaign" (started in 2003) and its peace-promoting awareness campaign "Piece for Peace."
OneMore will support Hiroshima TV's new initiative by providing crowdfunding solutions, including planning, fundraising, and creating rewards for supporters. Dentsu Inc. will support the project by providing creative and marketing solutions.

＜About Hiroshima Television Broadcasting Co., Ltd.＞
Hiroshima Television is a terrestrial TV station in the Nippon TV Network, headquartered in Hiroshima City, the central city of the Chugoku region. It currently broadcasts to approximately 1.2 million households and 2.8 million people throughout Hiroshima Prefecture and surrounding areas. As the first regional station to establish a 24-hour news center, it is committed to producing programs closely tied to the community. Centered around programs like "Advance! Sports Genki-maru," which has aired for over 20 years, the station achieved the triple crown of highest annual and fiscal year viewership ratings within the prefecture in 2013. Beyond program production, it also organizes various events such as "Sukoyaka Child-Rearing Support Group," "Grand Tour Setouchi," and "Hiroshima Oktoberfest," aiming to be "the indispensable TV station for Hiroshima."

＜About One More Inc.＞
Operates GREEN FUNDING, one of Japan's largest mall-style crowdfunding sites. Since launching the service in April 2013, it has supported over 120 projects in raising a total of more than 120 million yen in funding, in partnership with 15 companies.

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/0611-003750.html