US-based ★ Ad Age Magazine "International Small Agency of the Year" Gold Award goes to Nordic Deportivo

Ad Age selected Sweden's Deportivo as the 2014 International Small Agency of the Year Gold Award winner, honoring small but outstanding agencies. The award targets independent agencies with fewer than 150 employees.

Deportivo is an up-and-coming advertising agency with the motto "Turn customers into fans," known for launching numerous innovative campaigns.

Philips, the major electronics company, markets its alarm clock with a feature where an attached light gradually brightens to mimic morning sunlight at the set alarm time. Deportivo created a social game-like app for its promotion, where users compete with family and friends to see who gets out of bed fastest after the alarm sounds. This gained significant global media attention and boosted sales by 26%.

UNICEF's "Sweat for Water" campaign also gained global attention. To highlight the reality that 780 million children worldwide lack access to clean drinking water, they developed a device that turns sweat into drinking water (photo). For every glass of water consumed, sponsors donated water purification tablets to UNICEF. Within one week, 2,300 participants generated donations equivalent to 23 million liters of purified water. The campaign also reached over 100 million people on Twitter.

Deportivo was founded 10 years ago and employs 20 people. After winning this award, it joined the Edelman PR Group.

Other winners included MuhtayzikHoffer for Small Agency of the Year Gold and Heat's "Madden NFL 25" for Integrated Campaign of the Year Gold.

Source: Ad Age
International Small Agency of the Year, Gold: Deportivo
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