Fashion brand "Ralph Lauren" Launches new label "Polo Women"

Ralph Lauren launched its new label "Polo Women" in September. While "Polo Ralph Lauren" is already popular as a sporty and modern menswear brand, Ralph Lauren himself unveiled this new line, long-awaited for women living in the modern era. It features a wide range of items, from all-American styles to romantic bohemian looks. It targets women aged 25 to 35 and will be rolled out worldwide. Speaking about the launch, Lauren stated, "Polo for men is our brand's flagship. I felt now was the time to offer the essence of that brand to a new generation of women."

 

The advertising visuals were shot by world-renowned photographer Bruce Weber.
In Japan, a full-page color advertisement appeared in the September 4th edition of the Yomiuri Shimbun. Additionally, advertisements will run in women's fashion magazines. The campaign also includes a "Station Jack" featuring flagship displays at Toei Oedo Line Roppongi Station (September 8-14) and Nishitetsu Fukuoka (Tenjin) Station (September 17-23), and the large-scale internally illuminated cylindrical Lumipole advertisement in the central concourse of Hankyu Railway's Umeda Station (September 29 to October 5).

 

In New York, the brand opened its first flagship store on Fifth Avenue. Located in a globally popular shopping district, it boasts a total floor area of 3,255 square meters and carries both Polo Women's and Men's collections.

YOMIURI ONLINE ( www.yomiuri.co.jp/adv/polo/ ) features footage of the Central Park event celebrating the New York store's opening.

Brand official website: www.ralphlauren.co.jp/women/polo