Sweden-born ★ Volvo Trucks' New CM: A Prank Set in the Riviera Casino

Following "The Epic Split," one of this year's most representative works in the advertising world, Volvo Trucks' new commercial " The Casino " has arrived.

The setting is a luxury casino in the Italian Riviera, a Mediterranean resort. A young man arrives for his first day as a new valet parking attendant, changes into his uniform, and begins work. He nervously takes keys from drivers of one luxury car after another pulled up to the hotel entrance and guides them to the parking lot. Then, the next vehicle to arrive is... a massive Volvo truck.

The tagline reads: "Under the hood it’s a sports car." In reality, the guests stepping out of luxury cars and the paparazzi lurking around are all staged. Only the new valet is genuine, and his utterly genuine expression of bewilderment when faced with the truck is genuinely funny.

Source: Creativity Online
Watch Volvo Punk a Parking Valet on His First Day on the Job