Pocari Sweat Active Promotion at the "Asian Games"

 

 

 

At the 17th Asian Games (2014/Incheon) (hosted by the Olympic Council of Asia (OCA)), Otsuka Pharmaceutical, the sole Japanese corporate partner, actively promoted Pocari Sweat, the official beverage of the Games.

The company signed a partnership agreement with the OCA in January 2014. Pocari Sweat was designated as the official beverage for the Games.

	 		 		 
	 		 		 

 

 

At the corporate exhibition zone "Incheon Asiad Street" in the Main Stadium, we set up booths to promote the importance of hydration and electrolyte replenishment during sweating to visitors and conducted sampling.

Throughout the event, we provided athletes and officials with approximately 500,000 bottles of Pocari Sweat and 130,000 bars of Soyjoy at various venues to support their performance and conditioning.

Currently, Pocari Sweat is available in 17 countries and regions worldwide, with overseas sales exceeding domestic sales. It is sold in South Korea, the host country of this event, as well as other Asian regions.

 

 

 

Additionally, the company implemented its " Next Generation Athlete Development Program " during this tournament, providing junior athletes with promising global potential an opportunity to experience a world-class stage.

Eleven elementary school athletes from Iwate Prefecture were selected. They participated as escort kids during the men's soccer final on October 2nd and also watched top-level matches.

Photo: Fort Kishimoto

Pocari Sweat Official Website: pocarisweat.jp

Related Article: Pocari Sweat Selected as Official Beverage for the Asian Games