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Shiseido Opens "Beauty Salon" at KidZania
On October 1, Shiseido joined as an official sponsor of KidZania Tokyo (planned and operated by KCJ GROUP), a children's career and social experience facility in Koto Ward, opening the "Beauty Salon" pavilion where children can experience the joy of makeup. Children take on the roles of Beauty Consultants (BC) and customers to experience "Skincare," "Makeup," and "Nails."
At the opening ceremony that same day, Toru Sakai, Managing Executive Officer of Shiseido, stated, "I am deeply moved by the completion of this splendid pavilion. The salon and uniforms are modeled after the real thing, and we have equipped it with authentic cosmetics."
Chikako Sekine, Executive Officer and General Manager of the Beauty Division, presented the children with the "Hospitality Credo," outlining the principles of being a BC.
KCJ GROUP President and CEO Eishiki Sumiya, who appeared on stage with KidZania characters, said, "I hope you feel Shiseido's message: 'Beautiful for a moment, beautiful for a lifetime.'"
A similar salon opened at KidZania Koshien in Hyogo Prefecture on July 8.
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