Unconventional Brand Communication "Banana Art"

Have you heard of "Banana Art"?

UniFruity Japan, which supplies bananas under the "Chiquita" brand, launched "Banana Art" last December, blending bananas and art. Collaborating with Tokyo-based "Banana Artist" End Cape, they've continuously released works online, gaining popularity (pictured is part of the collection).

 

Banana Art utilizes the fact that banana peels turn black due to oxidation when pricked with thumbtacks to create pictures. On the Chiquita bananas brand site, you can easily experience Banana Art yourself by clicking away with a mouse pointer shaped like a thumbtack.

Starting late July, they also held a public "Banana Art Contest," with the winning entry announced on Facebook. The prize was a "banana that absolutely won't turn black," faithfully 3D-printed to match the winning artwork.
Furthermore, on August 7th, "Banana Day," a workshop was held for 100 elementary school students in Yokohama, creating the world's first banana art animation.

Future developments include continuing to share Banana Art works on Facebook, along with planning a new campaign this winter aimed at showcasing banana's potential.
Chiquita Banana's Facebook page now has over 14,000 likes, making it a brand to keep an eye on.

Workshop scene

 

Chiquita Banana Brand Site http://www.chiquitabanana-u.jp/
Chiquita Banana Official Facebook https://www.facebook.com/Chiquita877.Japan