Overseas Expansion of Broadcast Content A program featuring JKT48 as reporters has also been decided.

Mitsubishi Research Institute (MRI), the Broadcast Program Export Association of Japan (BEAJ), Chairman Kazumura (Chairman of the Special Committee on Overseas Expansion of Content, National Association of Commercial Broadcasters in Japan) held a presentation on November 11 at the Urban Net Otemachi Building in Chiyoda Ward, Tokyo. This event announced projects selected for implementation in the Asian region as part of the FY2014 Ministry of Internal Affairs and Communications "Contract for Operating Model Projects on Overseas Expansion of Broadcast Content Using Terrestrial Television."

 		 
 	Chairman Oka	 

 

This initiative aims to expand the base of "Japan fans" and establish a model that generates broad ripple effects by continuously broadcasting Japanese content in six Southeast Asian countries (Philippines, Malaysia, Indonesia, Thailand, Vietnam, Myanmar). It seeks to promote private-sector efforts for overseas content distribution. It will secure terrestrial TV broadcast slots in the target countries and supply or co-produce content tailored to local needs for broadcast.

Ten projects (programs) targeting these six countries were selected this July. For each project, key Japanese broadcasters, trading companies, advertising agencies, and others serve as responsible entities, providing programs that disseminate diverse information on Japanese traditions, culture, travel, food, and more. These programs will air in each country by March next year.

 

BEAJ Chairman Motoyuki Oka (Advisor, Sumitomo Corporation) stated, "Our goal is to contribute to the realization of Japan's national strategies, such as Cool Japan and Visit Japan, through this initiative. We intend to continue and expand this project going forward."

Minister of Internal Affairs and Communications Sanae Takaichi remarked, "The government is strengthening efforts for the international expansion of broadcast content through public-private partnerships. The Ministry of Internal Affairs and Communications will promote this project together with relevant ministries and BEAJ."

From left: Maria, Ayana, Minister Takaichi, Special Advisor to the Cabinet Shunichi Yamaguchi, Kinal, Lydia

 

 

In Indonesia, "YOKOSO JKT48," produced by Dentsu Inc., TV Tokyo, and regional stations, will air. This travel and information program features members of JKT48—AKB48's first overseas sister group—visiting various regions of Japan to share its diverse charms. It is co-produced with Indonesia's terrestrial broadcaster ANTV.

Four members currently in Japan for the program's filming appeared on stage. They shared stories about experiences other members had during filming, such as "Wanko Soba" and "Tsugaru Shamisen." With beaming smiles, they expressed their excitement about upcoming filming locations like Osaka, Hiroshima, and Ehime, warming the hearts of the audience.

MRI Business-Related Site: http://www.mri.co.jp/news/press/public_office/015821.html
BEAJ Business-Related Site: http://beaj.jp/news/?p=93