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Mr. Kiritani and Leon-kun make an appearance "PIXUS Smart Photo Print! New Year's Card New CM Presentation"
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Mr. Sawada |
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Canon held the "PIXUS Smart Photo Print! New Year's Card New CM Announcement Event" at Shinagawa Intercity Hall in Minato Ward, Tokyo, on November 12th. The event introduced new TV commercials for the PIXUS series of home inkjet printers launched in September. Mr. Hajime Sawada of Canon Marketing Japan's Inkjet Product Planning Division 1, noting the product's strong sales, stated, "The new TV commercial targets the year-end shopping season. It focuses on the Smart Photo Print feature, which allows users to easily and beautifully print New Year's cards simply by touching their smartphone to the printer body, highlighting PIXUS's strength in photo printing."
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| The "PIXUS Cat-Loving Kirigaya-san New Year's Card Print" edition, airing from November 15th, is a sequel to the previous "PIXUS Cat-Loving Kirigaya-san/Smart Photo Print" edition. Like its predecessor, it features actress Mirei Kiritani playing a cat lover, actor Miki Ishimaru as her boss, and Leon-kun, the "ugly-cute" cat. The story follows Kiriyama-san at home, wearing cat ears while photographing her pet cat. The cat wears a sheep costume, in reference to the Year of the Sheep. At the office, Ishimaru-san and a subordinate discuss how Kiriyama-san's New Year's card must absolutely feature a cat. The card, printed using Smart Photo Print, indeed shows a cat photo, but the accompanying text reads: " Happy Meow Year." Stunned by her extreme cat love, Ishimaru-san is left speechless. | |
On stage, Ms. Kiritani and Leon-kun appeared wearing a cat-patterned furisode kimono. Regarding the commercial, Ms. Kiritani stated, "Leon-kun's acting is superb. His reactions are perfectly executed," and "I expressed my emotions using 'Mee-mee' instead of 'Meow-meow' from the previous version. I hope viewers will watch and imagine what I'm actually saying."
Pixas Special Site: http://cweb.canon.jp/pixus/special/room/nenga/index.html?id=pix1
Related Article: Mirei Kiritani Takes on "SmaPhoto Print" with an Adorable Yet Ugly Cat
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