Discovering the Next Generation of Video Creators, Sendenkaigi Holds Video Contest "Brain Online Video Award"

Sendenkaigi is holding its second online video contest, the " Brain Online Video Award (BOVA) ".

BOVA was launched last year to commemorate the company's 60th anniversary. Its purpose is to revitalize the video production industry and discover and nurture online video creators who will lead the way in the coming era. Hinako Shinozaki, Editor-in-Chief of "Brain," the company's advertising and creative industry magazine, states, "We have entered an era where consumers share their favorite content and online videos with each other through social media. Moreover, we're seeing a reversal phenomenon where videos created and uploaded to the web by everyday people go viral online and are then picked up by mass media like television. Reflecting this trend, more companies are utilizing online videos for promotion and engagement with consumers. Through this award, we want to widely communicate the potential of video to the world."

The submission categories are the "Open Category," targeting videos under 3 minutes that solve challenges posed by sponsoring companies, and the "Advertiser Category," targeting videos already posted online that were created to solve a company's marketing challenge. For the Open Category, eight companies, including Asahi Beer, have posed challenges. Both professionals and amateurs can apply. Furthermore, a new "Student Category Award" has been established this year. Six schools, including Joshibi University of Art and Design and Tokyo University of the Arts, have been welcomed as school partners, and student submissions are also being widely solicited.

Submissions open on January 20, 2015, and close on March 16. The judging panel includes Shinji Kawamura (PARTY), Kentaro Kimura (Hakuhodo Kettle), Seiichi Saito (Rhizomatiks), Yasuharu Sasaki (Dentsu Inc.), Yoshimitsu Sawamoto (Dentsu Inc.), and Eiji Tanigawa (TOKYO).

Details of the award and the challenge are available on the special website.