Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced on December 17, 2014 (December 16 U.S. time) that it had reached an agreement with the shareholders of U.S. digital marketing agency Rockett Interactive, Inc. (hereinafter "Rockett Interactive") to acquire 100% of its shares.
Founded in 2004, Rocket Interactive handles campaigns across the entire digital spectrum, including display advertising and search-linked advertising. It is particularly an agency with strengths in data analysis and attribution.
Specifically, it possesses proprietary technology that matches consumer and purchase data with advertising media data. By tracking and analyzing the digital ads consumers encountered chronologically during their journey to purchasing a product or service, it clearly identifies each ad's contribution to the purchase (attribution). This technology contributes to efficient allocation of advertising budgets for its clients.
Moving forward, Rocket Interactive will operate as iProspect, a brand within the Dentsu Group's global agency network specializing in digital performance marketing.
According to the "Global Advertising Expenditure Forecasts" (September 2014) by Carat, the Dentsu Group's media communications agency, digital advertising expenditure in the United States increased by 14.0% year-on-year in 2013. Furthermore, high growth is projected to continue in 2014 and 2015, with increases of 16.2% and 17.0%, respectively.
[Overview of Rocket Interactive, Inc.]
Company Name: Rockett Interactive, Inc.
http://rockettinteractive.com/
Headquarters: Cary, North Carolina, USA
Established: February 2004
Shareholder Structure: Dentsu Inc. Aegis Network 100% (post-acquisition)
Gross Profit: US$1,590,000 (approx. ¥190 million) (Fiscal Year Ending December 2013)
Representative: Mark Rockett (CEO)
Number of Employees: 20
Business Description: Digital advertising-related services centered on data analysis and attribution
Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2014/1217-003904.html
