Matsuken Transforms into Inuyama Castle! Aichi Prefecture Launches Premium Accommodation and Sightseeing Vouchers

Aichi Prefecture began accepting applications for the first phase of its premium-attached lodging and tourism vouchers, "Monosugo Aichi de Matsuken," starting July 27. To commemorate the launch, a PR event was held on the 31st at the Sabo Kaikan in Chiyoda Ward, Tokyo.

 

These premium vouchers offer great value: a ¥5,000 accommodation voucher can be purchased for ¥2,500, and a ¥1,000 sightseeing voucher for ¥750. Applications can be made via the internet, smartphone, or postcard.

This initiative is expected to boost tourist visits to the prefecture.

Actor Ken Matsudaira, who has been appointed as the prefecture's public relations character, took the stage.

Mr. Matsudaira, who wore five different costumes themed around the prefecture's tourist attractions and specialties for the campaign "Monosugo Aichi de Matsuken (Wait for Aichi Prefecture)," revealed a splendid costume inspired by the national treasure, Inuyama Castle, on the day.

Governor Hideaki Omura explained Aichi's diverse attractions, including its gourmet cuisine, history, and culture, highlighting its status as one of Japan's leading industrial prefectures. He then announced inbound tourism initiatives leveraging these assets.

Matsudaira laughed, saying, "I've worn many costumes before, but this is a first for me," and added with conviction, "I'm honored to be chosen from among Aichi's many famous natives. I will do my utmost to promote the prefecture."

The campaign website ( http://www.monosugo-aichi.jp/ ) features a video starring Matsudai ra titled "This is Matsuken. This is Aichi Prefecture."