Dentsu Inc. Wunderman will hold a seminar titled "Inner Communication Marketing in the SNS Era" at the Tokyo International Forum in Yurakucho on August 26.
Part 1 features a lecture by Eiji Suehiro, President of Harbor Research Institute, who also gained fame as the "Twitter Manager" at Katokichi (now Tablemark). His talk, titled "Customer-Oriented New Customer Acquisition & Conversion Rate Improvement through Internal Communication Marketing," will cover both customer-facing and internal communication aspects. Mr. Suehiro, who built a community around udon noodles by gaining fans through tweets like "Osoireirikodashi," will share numerous promotional and branding case studies utilizing Twitter and Facebook.
Part 2, themed "Information Communication and 3 Case Studies Required in the SNS Era," will feature Yohei Otsuka, a planner at Dentsu Inc. Wunderman, introducing the company's successful examples.
Details and registration are available on the official website.
"Inner Communication Marketing in the SNS Era" Overview
Organizer: Dentsu Inc. Wunderman
Sponsored by: Nippon Ryutsu Sangyo Shimbun
Date: Wednesday, August 26
Venue:Tokyo International Forum, Conference Room G402
Time: 10:00 AM - 12:00 PM (Registration opens at 9:30 AM)
Target Audience: Managers and personnel in corporate planning, marketing, and advertising at business companies
※Competitors and students are not eligible to apply.
Participation Fee: Free
Capacity: 70 people (advance registration required)
Registration Deadline: Wednesday, August 19
