Panasonic A six-year project "Beautiful Japan" is currently underway

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Newspaper "Project" Edition

(Image: Reprinted from special website)

Panasonic, a Worldwide Official Partner of the Olympic Games, views the 2020 Tokyo Games as an event for all of Japan. They are implementing a six-year project leading up to the Games, titled "Beautiful JAPAN towards 2020."

The project follows junior athletes aiming for the Games, showcasing the beauty of Japan's landscapes that nurture them, while communicating the importance of challenge, the wonder of pursuing dreams, and the beauty of Japan.

The project began in September 2014 to coincide with the launch of the company's VIERA 4K TV "AX900".

Actress Haruka Ayase serves as the ambassador, visiting all 47 prefectures over six years.

The project captures in 4K footage the training scenes of young athletes in each region, their passionate aspirations for competitions, the people who support and cheer them on, and the beauty of their local areas. This content is then shared across various media, including TV commercials, a special website, and newspapers.

This campaign embodies the official partner's desire to unite Japan for the Summer Olympics, hosted domestically for the first time in 56 years, and for the future beyond.

The special website ( http://panasonic.jp/olympic/bj2020/ ) features videos including special movies, TV commercials, and footage of Ayase visiting various locations.

Related article:
Panasonic Launches Olympic Advertising Campaign "Wonders! by Panasonic"[March 4, 2014]

Panasonic A six-year project "Beautiful Japan" is currently underway

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