Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced today that it has reached an agreement with the shareholders of Australian creative agency "Belgiovane Williams Mackay Pty Ltd" (hereinafter "BWM") to acquire a 51% stake in the company. The agreement also grants the Dentsu Group an option to make BWM a wholly-owned subsidiary as early as the end of 2019.
Named after the initials of its three founders, BWM was established in 1996. It excels in full-service creative and direct marketing, and through collaboration with its four specialized service subsidiaries, also provides PR, social marketing, and digital communication services.
Following the acquisition, BWM will be renamed 'BWM Dentsu' and will serve as the Dentsu Group's flagship creative agency in the country.
[BWM Company Overview]
Company Name: Belgiovane Williams Mackay Pty Ltd (BWM)
Headquarters: Sydney, Australia
*Also has an office in Melbourne
Established: April 1996
Shareholder Structure: After Completion of Acquisition
・Dentsu Inc. Aegis Network: 51%
・Company Management 49%
Gross Profit: AUD 26.725 million (approx. ¥2.58 billion) (Fiscal Year Ended December 2014)
Key Management: Paul Williams (CEO)
Rob Belgiovane (Executive Creative Director)
Jamie Mackay (Executive Planning Director)
Number of Employees: 140
Business Description: Advertising communication services centered on creative fields
Notable Points: Owns four specialized subsidiaries
① Sputnik: Agency specializing in digital
② The POP Agency, a PR company specializing in social media
③ Cox Inall Communications: An agency specializing in agriculture-related business
④ PR firm "Cox Inall Ridgeway" specializing in regional communications
Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2015/0204-003963.html
