Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, has reached an agreement with Mindworks S.A. (hereinafter "Mindworks") shareholders to acquire an 80% stake in the Greek digital agency. This move strengthens Dentsu Inc.'s response to Greece's rapidly growing digital market and grants the Dentsu Group an option to make Mindworks a wholly-owned subsidiary after 2017.
Mindworks S.A., established in 2003, was acquired by Greece's Atcom Internet & Multimedia S.A. (hereinafter "Atcom") in 2009 and became a division of that company. In January 2015, Atcom agreed to spin off and independent the Mindworks division. Consequently, prior to this share acquisition, the new company's name was changed to "Isobar iProspect Advertising," incorporating the names of our group's global network brands, Isobar and iProspect.
Isobar iProspect Advertising handles a full range of digital advertising services. It possesses particular strengths in strategy development and creative work within the social and mobile domains, and counts many global companies among its clients. The addition of this innovative company to the Dentsu Group will create a complementary relationship with the Group's existing media services in Greece, enabling the provision of integrated full-service offerings to client companies.
[Mindworks (now Isobar iProspect Advertising) Overview]
Company Name: Isobar-iProspect Advertising Services S.A.
Headquarters: Athens, Greece
Headquarters: Athens, Greece
Established: January 2015
(Predecessor Mindworks established in 2003. Acquired by Atcom in 2009, spun off and became independent in January 2015)
Shareholder Structure: After acquisition procedures are completed
・Dentsu Inc. Aegis Network: 80%
・Company Management: 20%
Revenue: 7,280,000 euros (approx. 980 million yen)
*Revenue of the Mindworks division (formerly a division of Atcom) for the fiscal year ending December 2014
Representative: Costas Mantziaris (CEO)
Number of Employees: 60
Business Description: Comprehensive digital advertising services
Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2015/0312-003993.html
