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Featuring Sho Sakurai, 10-second charge energizes the commercial shoot set
Morinaga & Co. held a new TV commercial launch event for its jelly drink "in Jelly" in Tokyo on March 30th. New image character Sho Sakurai shared anecdotes from the shoot.
The new CM, titled "in for Every Moment," features the catchphrase "10-Second Charge." Sakurai, dressed as a salaryman, sprints at full speed. He drinks in Jelly to recharge his energy during holidays, overtime work, and commutes.
Sho Sakurai shared that the most memorable part of filming was "the scene where the suit and other costumes flew with wires." He added, "I think the staff had been preparing since morning, but everyone was warm and full of energy. I'm sure they were drinking 'in Jelly'," drawing laughter from the audience.
On stage, he also challenged a running simulator where a lamp lights up after a 10-second dash. Here too, Sakurai "charged up in 10 seconds" with in Jelly and successfully completed the challenge with a refreshing finish.
The new commercial began airing nationwide on April 1st. The full version can be viewed on Morinaga Confectionery's CM Information Page.
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