D2C Inc. established Blueprint, a wholly-owned subsidiary specializing in strategic smartphone game operations, on Wednesday, April 1st. Since 2011, D2C Inc. has focused primarily on smartphone games, specializing in game publishing and achieving cumulative app downloads exceeding 15 million.
Leveraging this track record and expertise, the company spun off its "Game Business Division," which handled game operations, into a subsidiary and established Blueprint to pursue strategic game business development. The company will operate the following three business segments:
1. Game Business: Publishing smartphone games for iOS/Android
2. Publishing Support Business: Marketing support and publishing assistance for partner companies
3. Export Business: Publishing support for domestic game apps targeting overseas markets
Blueprint Overview
Company Name: Blueprint Inc. (English Name: BLUE PRINT Inc.)
Location: Shiodome Sumitomo Building 18F, 1-9-2 Higashi-Shimbashi, Minato-ku, Tokyo
Date Established: April 1, 2015
Start of Operations: May 1, 2015
Representative: Naoya Toguchi, President and CEO (Previous Position: Head of D2C Inc. Game Business Division)
Capital: 130 million yen
Shareholder: D2C Inc. (100% ownership)
Business Description: Smartphone Game Business