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Hurry to Shibuya to meet the giant black cat!
Yamato Transport launched two new services on April 1st: "Takkyubin Compact," a face-to-face delivery service ideal for small parcels, and "Nekopos," a mailbox delivery service. Takkyubin Compact allows easy shipping of small items using two types of dedicated boxes and offers time-specific delivery options. Nekopos delivers thin, small parcels directly to mailboxes, with an optional email notification upon delivery.
Starting March 27th, new TV commercials titled "Takkyubin Compact Debut" and "Nekopos Debut" began airing. In both commercials, members of the popular group TOKIO appear as little people, sweating over packing and posting tasks. A giant black cat, observing them, helps out with seemingly casual gestures. The catchphrase is "Little ones have arrived!". The cute music is also memorable.
Inside the ticket gates at Shibuya Station on Tokyo's Tokyu Toyoko Line (4th basement concourse), a giant black cat sculpture has been installed to let people experience the world of the TV commercial. (Until April 5th) The space, measuring 4 meters wide and 2 meters tall, prominently displays the black cat's face. The cat's fur is recreated with special materials, and its distinctive eyes and nose are crafted in three dimensions.
Many people stopped to take commemorative photos, smiling at its "fluffy" texture.
At Roppongi Station on the Toei Oedo Subway Line, campaign posters were displayed around the escalators connecting the platform and ticket gates. The posters gradually decrease in size as you move forward, emphasizing the product's characteristics. Additionally, the commercial video is being shown on digital signage on the platform.
The official website
( http://www.kuronekoyamato.co.jp/campaign/201503cmlp/index.html ) allows users to watch the commercial and offers web-exclusive gifts like "Kuro Neko wallpaper images" and the "CM song."
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