Thirty-something men, let's go with "Matsutake."

What lies behind this? We interviewed men in their 30s working across various industries, not just advertising. Responses included: "Hearing my boss talk about past glories is completely useless. Times have changed," and "Just following in the footsteps of the senior generation won't create new work." THINK30 concluded this reflects an era where the backs to follow are invisible – an era lacking role models.

 

Men in their 30s might be the "matsutake" mushrooms.

Still, nothing changes if we just retreat inward. At such times, the words of Kazuo Yano from Hitachi's Central Research Laboratory resonate: The Invisible Hand of Data ." This book uses data to demonstrate the importance of action, stating that "the bodies of happy people work well." Mr. Yano says:

"We were taught that 'Hōrensō' (reporting, communicating, consulting) is essential common sense for collaboration across organizational levels. However, going forward, we need to add 'Matsutake' (involvement, connection, mutual support) to this."

This is it! I thought. While finding role models among older generations is important, stepping outside to broaden your horizons and building lateral connections are key hints for working proactively. If we could create a way of working that involves our peers across industries, builds connections, and fosters mutual support—new work would surely emerge, naturally bringing vitality.