IKEA Japan "Aiming for the Advanced Nations Sleep Summit" Event

IKEA Japan, the Japanese subsidiary of IKEA, one of the world's largest home furnishing companies, held a press conference titled "Aiming for a Sleep-Advanced Nation Summit" at Marunouchi Building Hall in Chiyoda Ward, Tokyo, on October 10. The event aimed to guide Japan, often cited as having a high number of people with sleep issues among developed nations, toward becoming a "sleep-advanced nation."

At the start, CEO Mikael Palmquist greeted attendees in an opening video, stating, "IKEA provides affordable, high-quality products for better sleep." Marketing Manager Sari Horopainen then presented results from IKEA's proprietary "International 5-City Sleep Comparison Survey." The findings revealed that Tokyo scored lower than other advanced cities in points such as sleep satisfaction and attention to detail in the bedroom. Interest in good sleep was also low, and spending on bedroom-related items was minimal. IKEA then highlighted that it has offered a comprehensive range of bedroom products since the 1950s, that its mattresses can be returned within 90 days (Love or Exchange), and that they come with a 25-year quality guarantee.

Presentation by Mr. Holopainen

Next, Dr. Shuichiro Shirakawa, MD, delivered a lecture from an expert perspective. He referenced various surveys confirming Japan's status as a "nation suffering from sleep deprivation" and discussed its harmful effects. He proposed methods for improving sleep environments and called for raising QOS (quality of sleep) to become a "nation advanced in sleep."

Dr. Shirakawa's Lecture

 

The panel discussion featured Yuki Ogimi, silver medalist in women's soccer at the London Olympics; Maya Hayashi, a talent; Yasuyuki Tokura, Secretary General of NPO FATHERING JAPAN; and Yasuko Nagasaka, Representative Director of NPO Japan Walking Therapist Association. They engaged in discussions based on personal experiences, covering the importance of sleep and differences in sleep habits between Japan and other countries. Finally, each participant presented their own manifesto, such as "QOS = QOL (quality of life)" and "Good sleep is the source of beauty and health."

Each participant announced their "Sleep Manifesto"

 

At the venue, they also presented proposals for comfortable bedrooms using the company's products

 

The company is sequentially holding events in Tokyo, Fukuoka, and Osaka where people can experience high-quality sleep by installing egg-shaped capsules called "Aim for Sleep Advanced Nation Capsules" throughout the city.

 

IKEA "Aim for Sleep-Advanced Nations" Site:
http://www.IKEA.jp/nemuri