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"Right now, I'm making lots of toys for dads and kids."
I once started a casual conversation like this with choreographer Papaya Suzuki, whom I was working with, at the beginning of a meeting. This conversation led to the creation of the dance method " Kazufumi-kun " (Asahi Shimbun Publications), which allows parents and children to easily dance and play together.

"Recently, I published a dance method book with Papaya-san."
When I brought this up over tea with a junior colleague, Y-kun, he became very interested. After that, the story spread: from Y-kun to M-san, a dad friend at his son's kindergarten, and then from M-san to the president of an education company.

This led to dispatch classes using 'Kazufumi-kun' for kindergartens and nurseries, and eventually to opening dance studios in shopping centers. The scale grew to nearly 100 locations nationwide, developing into a business.

From a simple casual conversation, encounters and opportunities piled up, an idea was born, it was realized, and it turned into work. If I hadn't talked about it, nothing would have happened.

My book, " Improving Your Mental Constitution " (Nikkei Publishing), touches on this very topic.

By consistently sharing your thoughts and ideas with those around you, related information and opportunities naturally gather. This further expands your thoughts and ideas, setting your mind in motion and gradually transforming your mindset.

Illustrated by Shinpei Takashima

 

■When you speak loudly, people around you naturally want to help

People often tell me I speak loudly on the phone.

My natural speaking voice is already loud, but on the phone, since I can't see the other person's reaction, I feel I need to speak clearly and end up getting even louder. For those around me, it must be incredibly noisy and a real nuisance. But actually, this can be surprisingly useful.

For example, if I get into an argument on the phone and get really worked up, after the call ends, someone nearby will often say, "That sounded tough. Are you okay?" That single phrase helps cool down my heated emotions. If they then listen to what happened, it really helps relieve the stress.

Sometimes, it even becomes the catalyst for resolving the trouble. I've been helped countless times by receiving advice like, "You should ask that person about that," or "For what you just mentioned, maybe try doing it this way."

When I first joined the company, the office wasn't as quiet as it is now. Phones were ringing constantly, voices chattered from every corner—it was lively and bustling. You could even get a sense of what people were working on just by overhearing snippets of conversation.
Sometimes I feel a little nostalgic for those days.

 

■What matters is the information and opportunities gathered daily from those around you

Also, "having a loud voice" doesn't just mean being physically loud; it also means actively sharing your thoughts and ideas widely within the company.

Since my late twenties, I've made it a point not to wait for work to be assigned by my superiors, but to actively seek opportunities throughout the company and continuously create work for myself. This is possible because "having a loud voice" = "broadly communicating my thoughts and ideas within the company."

First, I talk directly to peers, seniors, or juniors I know about the themes I'm focusing on or the challenges I want to tackle at that moment.

Next, I ask them to introduce me to others within the company who might be connected to that topic. I share the same story with them and ask them to introduce me to others who might be involved. I repeat this process. Meeting and talking rarely leads to immediate work.

However, later on, when they encounter something related to that topic, they'll remember me and reach out. This is how information and opportunities start gathering from within the company.

There are limits to the information and actions an individual can access. Opportunities are also finite, and you won't easily stumble upon work related to the themes you want to tackle. But a company has various departments and diverse people. By using that network, you can transcend your own physical limitations.

No matter how brilliant your ideas or plans, they're useless without the chance to make them happen. There have been many times when I achieved things I could never have done alone, thanks to opportunities given to me by those around me.

My ability to experience diverse work beyond the advertising industry—such as planning films and TV programs, engaging in university-industry collaborations, and contributing to magazine series and book production—likely stemmed from having a strong voice within the company.

This was triggered by the fulfillment of a personal dream.

Yurika Nozaki, author of "What I Learned from Meeting Dolphins" (Kodansha) and a dolphin swimmer, has been someone I've admired since my early twenties. She was also a former senior colleague at my company. She had already retired by the time I joined the company, but I thought, "Surely some of my seniors must be close to her," and I made a point of talking about her whenever I could within the company.

Then, a few years later, as I had expected, I met a senior colleague who was good friends with Ms. Nozaki and was introduced to her. I visited her home on Hawaii Island, where she bases her activities, with a friend and enjoyed dolphin swimming to my heart's content.

This experience greatly increased my motivation, and after that, I began to consciously speak up within the company and try to connect it to my work.

The important thing is the information that gathers around you on a daily basis. People around you will tell you things that are related to what you want to face, but that you yourself may not have noticed. The more sensitive antennas you have, the more good information and opportunities you will be blessed with.

You should set up these antennas not only within the company, but also outside the company. If you let the people you meet and the people you are introduced to know your thoughts and ideas, you will gather even more of the information and opportunities you want.
When that happens, the breadth of your thinking expands dramatically, your mind becomes more active, and your mindset gradually transforms.

Illustrated by Tokuhiro Kanoh

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Author

Shinji Muto

Shinji Muto

Dentsu Inc.

Joined Dentsu Inc. in 1992. After three and a half years in sales at the Shizuoka branch, transferred to the Planning Department at Tokyo headquarters. Since then, work has spanned beyond advertising planning and production to encompass overall communication design, product and new business planning, and creative direction for content. Currently affiliated with CDC. Has also been active in educational institutions, including as a visiting researcher at Keio University's SFC Research Institute and as a lecturer at universities and elementary schools. In publishing, has been involved in planning for books such as Kiyoshi Shigematsu's "Dreams: Continuing the Pitch!" (Asahi Shimbun Publications), Hiroshi Shimizu's "Beyond the 'Solo Victory' Civilization" (Mishima Publishing), and Papaya Suzuki's "Kazufumi-kun" (Asahi Shimbun Publications), and also produces children's picture books. His authored books include <a href="http://www.dentsu.co.jp/knowledge/publish/concerned_creative/atama.html" target="_blank">"Improving Your Brain's Constitution"</a> (Nikkei Publishing) and <a href="http://www.dentsu.co.jp/knowledge/publish/concerned_social/ojii_obaa.html" target="_blank">"Grandpa and Grandma's Okinawan Rock 'n' Roll"</a> (Poplar Publishing).

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