Adage Magazine Releases "Agency Report 2015"

Ad Age magazine has released its "Agency Report 2015." This is an original compilation targeting over 1,000 U.S. agencies, including full-service advertising agencies, media, digital, marketing services, and PR firms. In 2014, the total domestic gross profit of U.S. advertising agencies showed strong growth, increasing 5.4% year-on-year to $43.6 billion.

The digital sector continued to drive sales growth, increasing its share of gross profit from 35.3% in 2013 to 39.7%, accounting for nearly 40% of the total. In the digital network rankings, IBM Interactive Experience took first place, Deloitte Digital second, and Accenture Interactive third. The top positions were occupied by firms not affiliated with major advertising agency groups.

By specialty, healthcare communications—once again in the spotlight—led with a 10.3% year-on-year increase in gross profit ($4.3 billion). This was followed by digital at 9.8% growth ($17.3 billion), public relations at 5.3% growth ($4.3 billion), and promotions at 5.8% growth ($4.1 billion).

In the standalone global advertising agency rankings, Dentsu Inc. maintained its top position, significantly outpacing second place. In the global advertising agency group rankings, the top five groups retained their positions from the previous year, with the "Big Five" pulling away from sixth place and below.