Dentsu Inc. Launches Idea Showcase Site "TOPPA!" ― Contributing to the Development of New Products and Services for Client Companies Through Ideas ―

On July 7, Dentsu Inc. launched "TOPPA!" ( http://dentsutoppa.com/ ), an idea showcase site that contributes to client companies' development of new products and services through ideas that fuse digital and creative elements.

The launch of this site stems from the changing environment surrounding advertising communication. While it has become increasingly difficult to find breakthrough solutions to the challenges faced by client companies, the evolution of digital technology has simultaneously expanded the possibilities for new solutions and services.

The company's internal project team, "DENTSU TOPPA!", has already developed numerous products and services* that find breakthroughs through unique ideas merging digital and creative elements, contributing to increased profits for many client companies. Going forward, these activities will be promoted through the "TOPPA!" site.

Specifically, "TOPPA!" will undertake two activities. First, it will showcase successful case studies of various development projects following the format: "Seed Discovery → Idea Generation → Project Implementation." Second, by utilizing "TOPPA!" as a co-creation platform, it will add new value to client companies' technologies and services and contribute to the development of new products and services.

Additionally, coinciding with the site's launch, a new project case study was produced in collaboration with digital content production company STARRYWORKS. This project, titled "BIG DATA VISUALIZATION," collects behavioral data from various sensors in daily life to explore creative possibilities from ideas.

The "TOPPA!" logo, site image, and overview of "BIG Data Visualization" are as follows.

* "Power-Saving Message Service": A fun way to save electricity. For example, it uses a PC webcam to measure room brightness and, triggered by turning off the lights, romantically displays messages sent via Twitter, Facebook, or email on the PC screen like constellations. The AR drone "Air TypeLighter" with full-color LEDs, which displays messages posted on Twitter in real-time as light characters or makes messages captured simultaneously by multiple cameras appear as text in 3D space. A system that instantly generates 3D character animations using puppets.

■Logo Mark

■Site Image

＜Overview of"BIG Ben DATA VISUALIZATION"＞

・Name: BIG Ben DATA VISUALIZATION

・URL: http://dentsutoppa.com/seeds/seed3/projects/bigbendata_visualization/

・Overview: A project exploring creative possibilities in modern society, where IoT enables the collection of daily behavioral data.

This project explores creative possibilities. It utilizes data collected from sensors (pressure, odor, distance, rotation angle, etc.

), and visualizes the collected data using soft serve ice cream.

■STARRYWORKS Company Overview

■STARRYWORKS Company Overview

・Company Name: STARRYWORKS Inc.

・http://www.starryworks.co.jp/

・Headquarters: RE-006 Building 201, 2-2-17 Utsubohonmachi, Nishi-ku, Osaka City, Osaka Prefecture

・Representative: Koji Kimura (President and CEO)

・Established: July 2006

・Business Overview: Based in Osaka, we design various "things" and "experiences," including planning and production of advertising, development of proprietary products and services, and creation of installations.

Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2015/0707-004090.html