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US Edition★30 Seconds for ¥58 Million! "Sunday Night Football" Tops Advertising Rates
According to a survey by Ad Age magazine, NBC's "Sunday Night Football" achieved an average price of $593,700 per 30-second spot (an 8.9% increase year-on-year) during the upfront negotiations (the fall programming and commercial block sales for the new season), making it the top-priced program for television advertising. While time-shifted viewing—watching programs at preferred times using recorders or video-on-demand—is increasing, football like the NFL remains one of the few programs primarily watched live.
FOX's "American Idol" ranked second at $355,946 per spot, followed by CBS's "The Big Bang Theory" at $316,912. "The Big Bang Theory" was the most-watched program among the key 18-49 demographic, with its advertising rates rising 15% year-over-year.
Note that these rates are estimates from seven media buying agencies. Most deals are part of larger negotiated frameworks rather than individual program purchases, so they may not reflect actual prices.
Details: AdAge→http://bit.ly/15YYIt4
TV Ad Prices: Football Is Still King
'American Idol' Holds No. 2 Spot in Broadcast Rankings While 'The Big Bang Theory' Shoots to Third
Published: October 20, 2013
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