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Morinaga & Co. The World's Toughest? "10-Second Charge Squad" Deploys for Brutal Comiket! Spectacular Survival Video Also Released
The doujinshi exhibition and sales event "Comic Market (Comiket) 88" (organized by the Comic Market Preparatory Committee) is being held at Tokyo Big Sight in Koto Ward from August 14th to 16th.
Since its first event in 1975, Comiket has grown annually in scale and attendance. In recent years, it has become one of Japan's largest indoor events organized by a private group, attracting approximately 35,000 exhibitors and 500,000 to 600,000 participants. The "88" denotes the 88th event. Held over three days each in summer and winter, the summer event is particularly notorious for its heat and crowds, making it notoriously grueling. The massive lines for entry regularly become news stories.
Morinaga Confectionery will debut its corporate booth "in Jelly" at the venue during the event, selling its jelly drink "Weider in Jelly." The aim is to help participants prevent heatstroke and replenish nutrients.
At the booth, the "10-Second Charge Team"—composed of several muscular men—was on duty. They posed for commemorative photos with buyers in styles like "Princess Muscle" and "Muscle Rampage." Participants who took a breather with Weider and got pumped up with the Charge Team headed energetically toward the main venue.
Weider purchasers received original stickers created in collaboration with popular illustrator Chamooi, keeping the booth bustling all day.
Beyond booth participation, the company produced an unofficial Comic Market how-to video, "HOW TO SURVIVE COMIC MARKET," explaining the event's harsh realities and unspoken rules. It's available on a dedicated site ( www.weider-jp.com/know/C88 ). English subtitles are included, ensuring no oversight for international attendees.
The video depicts 11 rules for surviving Comiket in a grand spectacle, featuring one otaku participant navigating the event. These include "Don't confuse the West and East Halls," "Ask for permission before photographing cosplayers," and "Pay with small change whenever possible." Members of the idol group "Niji no Conquistador," Moe Tsurumi and Yuka Shigematsu, appear in the video.
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