US News★Next Year's Super Bowl: Same Ads to Air on Online Stream and TV Broadcast

Ad Age reports that CBS, which will broadcast the 50th Super Bowl scheduled for February 7, 2016, will air the same commercials simultaneously on both television and online. While the Super Bowl is known for its intense, long commercials alongside the game itself, this marks the first time ads will run online at the same time as on TV.

According to CBS CEO Leslie Moonves, the ads are selling for $5 million (approximately ¥620 million) per 30-second spot, an 11% increase from NBC's $4.5 million (approximately ¥560 million) this year. Moonves further noted that digital revenue will be added to this, stating, "It's becoming an unprecedentedly profitable business." This year's Super Bowl drew 114 million viewers, making it the most-watched television program in U.S. history.

Source: Ad Age

CBS: Super Bowl More Lucrative Than Ever

http://adage.com/article/media/cbs-super-bowl-lucrative/299853/