Making "Drawing Lines" Interesting

Introducing "Ideas to Make XX More Interesting" from Dentsu Inc.'s young art directors. This time, Yuki Tsutsumi took on the theme of "Drawing Lines."

Adding flavor to ordinary things

──Why did you want to make "drawing lines" interesting?

I've always been fascinated by how adding ideas or stories to ordinary, everyday objects can enrich daily life just a little bit.

As an extension of that, I wondered if I could make the relationship between objects and actions more interesting.

Honestly, there wasn't a deep reason for choosing the act of "drawing lines" (laughs). While brainstorming, a ruler on my desk suddenly caught my eye.

It was just an ordinary ruler, but by enclosing a photo of a horizon within it, it could serve as a pleasant landscape photo when not in use, and the act of tracing the horizon line would become a small pleasure when using it. I thought, "This might be good."

"Horizon Ruler" by Yuki Tsutsumi

Children as catalysts for new discoveries

──What's on your mind right now, Mr. Tsutsumi?

Well, not just now, but something I've always admired are the essays of philosopher and essayist Magokichi Kushida. I especially love his "56 Stories of Stationery." His gaze toward the things around us is so rich, and I aspire to be like that too.

Also, watching my newborn child lately, I think about how children instinctively react to things adults forget—like picking up twigs or stones on the road, or using a straw not to suck but to blow. Seeing that childlike sense of wonder, unbound by rules, feels like a new opportunity waiting to be discovered, and I find it exciting.