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Global★Four Months After the Nepal Earthquake: DAN's Support Activities Continue
Four months have passed since the Nepal earthquake struck, with a magnitude 7.8 quake hitting the capital Kathmandu on April 25th, followed by a magnitude 7.3 quake on May 12th. In the aftermath, which claimed nearly 9,000 lives and destroyed over 900,000 homes, the ongoing hardships are being compounded by the arrival of the monsoon season.
Dentsu Inc. Aegis Network (DAN) swiftly launched relief efforts, producing the video "NEPAL RELIEF 2015" to solicit donations for the medical relief activities of the Malaysian NPO "MERCY Malaysia" just one week after the disaster. The video was broadcast online and on television, and DAN continues its activities to this day.
DAN collaborated with GlobalGiving, one of the world's largest grassroots crowdfunding communities, to establish the "Nepal Earthquake Relief" fund, which has raised approximately $5 million. These funds are being provided to support organizations like NEPAL TRUST, which conduct locally rooted activities.
Amnet, DAN's network brand, also participated in this relief effort. It called on clients across the US, Canada, the UK, Ireland, Australia, New Zealand, Germany, France, the Netherlands, Spain, and Sweden for cooperation, receiving positive responses including material donations. Amnet leveraged its digital capabilities to display numerous banners promoting the fund without incurring costs.
Dentsu Inc. McGarryBowen in the US implemented a matching donation program for employee contributions. A total of $5,500 collected from its New York and Chicago offices was provided to 16 organizations, including the United Nations World Food Programme (WFP) and Save the Children.
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