US★Presidential Candidate Clinton Appeals to Students with Back-to-School Items

September marks the start of the new school year in the U.S. As stores launch "Back To School" campaigns targeting students and parents, former Secretary of State Hillary Clinton, who has officially announced her presidential bid, is selling original Back to School merchandise on her website. The lineup features eye-catching products with unique names, such as a "She's got your back" backpack and a cell phone case called "Hillary's Case." Purchases can be made through the candidate's Twitter account. College students are a strategically important demographic for Clinton, who has just announced plans to provide financial aid for college and lower student loan interest rates.

Other candidates, such as Republican Donald Trump and Senator Rand Paul, are also using e-commerce to appeal to young people.