Dentsu Inc. Launches Cross-Group Specialized Team "Oni Movie" for Online Video Production

Dentsu Inc. has launched Team "Oni Movie," a cross-organizational group bringing together professionals specializing in online video, in response to the recent expansion of the online video market and growing advertiser demand.

The online video market continues to expand globally and domestically, making it a field that will attract even more attention going forward. Furthermore, the importance of utilizing online video within corporate marketing activities is increasing daily.

Team "Oni Movie" is a specialized team designed to meet these needs and make online video a more effective solution for challenges. The team comprises online video production specialists, media experts who propose optimal media utilization strategies, and PR specialists who design effective PR narratives resonating with consumers. This integrated approach enables one-stop solutions. By leveraging each expert's insights and know-how, the team proposes optimal and advanced communication methods centered on video—including new video technologies, new media development, and innovative content creation and distribution methods.

■ "Oni Movie" Logo Mark

＜Meaning＞

Focusing on the word "鬼" (oni), used by the generation enjoying online videos to express "super awesome," "super emotional," or "super cute," the logo embodies the meaning of a team that creates "鬼○○" (super-something) videos.

Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2015/0828-004132.html